Tata Marketing Strategy

Tata 'million' Nano?

I saw a post on paultan.org this afternoon, it was talking about Tata. Tata launched a 'brand new' Nano which is selling at 10million rupees($220,000 or RM735, 126 which will end up millions after sales tax and import tax) instead of convention Tata Nano, which looks like this..and thisand interiorQuestion came across why the Tata who manufactured the cheapest car in the world will suddenly comes out with a 'sky-land' different vehicle which is on the same platform? Who are they going to sell that to? or what is their targeted market? or it's just for fun? or they're insane? or simply nuts? People might says so, but from my point of view, Tata is very smart, those who buy it??stupid. And I bet no one will buy it, but Tata's financial statement will bost sky high, why?? Because...

It’s a Marketing strategy, a smart one..I bet if Proton Satria Neo has it way to get these gadgets and style turn-over and selling it at RM2, 000, 000. 00, there will be a lot of people buying convention Neo and modify as if it’s one of these millions babe..u knew it, 'Malaysian brain'..
At the end of the day, they need no effort to sell any single piece of ‘Million-Nano’, but few thousand pieces of ‘cheap-Nano’ will be stalking on the street. Best, some of them even make it looks like ‘Million-Nano’(like remove back seat, change tire into 20″?)

Can u imagine if Proton produce a Neo with a 4.0L engine stalled behind, removed the back seat and make it transparent so people can see the engine(like Lambor), the tire replaced with 20″ with stiffer suspension+loads of gadgets inside? I bet when that is out, lots of RM50k Neo will follow the same way, thou they can’t get 4.0 under the hood, but they like it..

Agree??

Best part was, they spend few money in R&D, buy '1(one only, and it is sufficient)' 4.0L engine taro inside, and remove wateva looks ‘not-so-cool-stuff’ and replace with ‘look-darm-cool-stuff’(Spends only few thousand I bet), and place it in one of Proton important show-room selling it at RM2 mil.

Ppl heard of it, ppl come n see,see,see and turn to 50k-satria neo n says:”I want this”, n after 1 month, u’ll see the exact 2mil Neo ‘roaring’ on the street, (with 1.6L CPS)..

I like tat, smart man..And non of the 2mil Neo was sold..bcoz tat was just for strategy..or maybe some ‘1-Malaysia-celebrity’ will get 1..Oh, tat even burst the sales..bcoz they tot they own one exactly like the ‘I-love-buatan-malaysia-celebrity’ does..and at the end of the day who wins??Tata Nano wins..