Tata Marketing Strategy

Tata 'million' Nano?

I saw a post on paultan.org this afternoon, it was talking about Tata. Tata launched a 'brand new' Nano which is selling at 10million rupees($220,000 or RM735, 126 which will end up millions after sales tax and import tax) instead of convention Tata Nano, which looks like this..and thisand interiorQuestion came across why the Tata who manufactured the cheapest car in the world will suddenly comes out with a 'sky-land' different vehicle which is on the same platform? Who are they going to sell that to? or what is their targeted market? or it's just for fun? or they're insane? or simply nuts? People might says so, but from my point of view, Tata is very smart, those who buy it??stupid. And I bet no one will buy it, but Tata's financial statement will bost sky high, why?? Because...

It’s a Marketing strategy, a smart one..I bet if Proton Satria Neo has it way to get these gadgets and style turn-over and selling it at RM2, 000, 000. 00, there will be a lot of people buying convention Neo and modify as if it’s one of these millions babe..u knew it, 'Malaysian brain'..
At the end of the day, they need no effort to sell any single piece of ‘Million-Nano’, but few thousand pieces of ‘cheap-Nano’ will be stalking on the street. Best, some of them even make it looks like ‘Million-Nano’(like remove back seat, change tire into 20″?)

Can u imagine if Proton produce a Neo with a 4.0L engine stalled behind, removed the back seat and make it transparent so people can see the engine(like Lambor), the tire replaced with 20″ with stiffer suspension+loads of gadgets inside? I bet when that is out, lots of RM50k Neo will follow the same way, thou they can’t get 4.0 under the hood, but they like it..

Agree??

Best part was, they spend few money in R&D, buy '1(one only, and it is sufficient)' 4.0L engine taro inside, and remove wateva looks ‘not-so-cool-stuff’ and replace with ‘look-darm-cool-stuff’(Spends only few thousand I bet), and place it in one of Proton important show-room selling it at RM2 mil.

Ppl heard of it, ppl come n see,see,see and turn to 50k-satria neo n says:”I want this”, n after 1 month, u’ll see the exact 2mil Neo ‘roaring’ on the street, (with 1.6L CPS)..

I like tat, smart man..And non of the 2mil Neo was sold..bcoz tat was just for strategy..or maybe some ‘1-Malaysia-celebrity’ will get 1..Oh, tat even burst the sales..bcoz they tot they own one exactly like the ‘I-love-buatan-malaysia-celebrity’ does..and at the end of the day who wins??Tata Nano wins..

So long, farewell blogspot...zzzziiipppp..No quite yet!!!

The E39

Recently I am so crazy about E39, those who knows what am I bitching here knew it. The streamline shows the perfection of it, and the design seems to be an endless beauty. Being an internet savvy, or simply spoil by current technology, or victimized by global influences in internet generation (seems to be more true..lol), I tend to love old things..

Hmm, there I said it. I love old things(exclude girls please..)

The E39, for those who don't really know a shit about it, it is actually a 'father' of current BMW 5-series E60/61/62/63/65(neh, tat 1 with the eagle eye 1 leh)

Well, it's easier t show u by pictures..

E39

This is E60/61/62/63/64/65

Loser~~lalalala

See? This is actually different designer already!!!! Readers might wonder why the E39 looks like not so long ago, but the E60 seems like being hanging around in town for quite some while?? Because of the design~!!This is why we all designer ask the same question to all owner:'Mr. Wateva, u want a normal n plain design which prolong and the beauty stays forever, or a outstanding outraged and special design which only last for couple of years?'..ah ha~gotcha~(Thou lots of designer never ask, so that they can repeat the sales)

The E ends in 2009, it move forward into F, it was F01 for the 7-series, and te F10 for 5-series is coming out in 2010, which had its debut on November 2009.

F10

Another losers..But the gadget was cool, it actually has the illuminated speedo floating on top of the dash board. Well, whether it's just illusion, or exactly has it, I've no idea then.

But after all, the 'grandpa wanna be' has it way into the market again, for the single vanos or double vanos year 96-97 they are selling at RM52k-RM60k depends on the used car boss. Hmm, thou I has my baby ride now, but an addition pessenger car wouldn't hurt right?hahaha...Just for delivery purpose. Hence, I hereby declare the winnder is~~~~!!!!

The E39

Photos credit goes to paultan.org